As we look deep into 2018, one of the questions on every Web developer’s mind ought to be, “What trend will define the web in 2018?”. From 2013 being dubbed the “Year of Responsive Web Design” and Google’s announced Mobilegeddon in April 2015 when they started to boost the rankings of mobile-friendly websites in mobile search results, to 2016 when Accelerated Mobile Pages got introduced and 2017 when progressive web apps started being supported by the Chrome browser, the Web technology evolved in a spectacular way and so did the businesses that knew how to take advantage of the newer trends.
In all the studies we conducted the previous years*, the e-commerce segment was one of the most active in this regard: in 2016, 31% of e-commerce sites that didn’t have any mobile footprint turned their attention toward optimizing the experience for their on-the-go users (compared to the average of 25% from other categories: news, tech, business, and sports). Additionally, in 2016, the e-commerce segment scored the highest percentage in SSL usage – 25%.
That’s why, this year we focused the entire Progressive Web App study on the e-commerce segment, trying to identify where everything is heading in terms of mobile Web development, now that responsive web design reached saturation with 87% of digital experience-makers embracing it. Read More