People love to shop online and the numbers are, if needed, confirming this. In 2017, the global e-commerce market reached $2.3 trillion, while by 2021 is expected to hit a whopping $4.5 trillion. Also, in the United States, this market represents 10 percent of all retail sales. Let that sink in for a moment.
Ok, enough reflecting.
It’s obvious that e-commerce is growing at a ridiculously high pace, so in order to keep up with your competitors – and continue providing great experiences for your customers – you need to be up to date with the latest trends. Because hey, nobody likes an online shop stuck in the past.
Like every year, experts and marketing enthusiasts start talking about the trends set to dominate the market.
Well, this is exactly what we’re doing here, hoping to offer you an overall view of what you can expect from 2018 in terms of e-commerce, as well as m-commerce. Not familiar with the latter? Well, you should, because people are buying like crazy, using their smartphones. But we’ll get to that a bit later. Let’s begin…